Case Study: Pelago drives more pipeline with Sendoso direct mail

Pelago influences 22% of closed-won pipeline with Sendoso

Pelago, a provider of virtual-first substance use care, faced the challenge of moving upmarket to target large enterprises while simultaneously cutting costs. With a shrinking budget and only two Business Development Representatives (BDRs), they needed to grow their pipeline without adding headcount or additional tools after winding down an outside agency that handled their direct mail.

By consolidating their gifting and direct mail programs onto the Sendoso platform, Pelago replaced generic outreach with personalized, physical sends. This solution allowed their small team to run targeted campaigns that paired curated gifts with relevant content. As a result, Sendoso influenced 22% of Pelago's closed-won pipeline and sourced 16% of their total pipeline in 2025, proving the effectiveness of their new strategy.

Pelago