Case Study: Siteimprove achieves 15X ROI and 65% email open rates with Sendoso

One campaign yielded $15 in revenue per $1 spent

Siteimprove, a website governance platform, was expanding into the enterprise market and needed a scalable, personalized outreach strategy to engage prospects and break through the noise. Account-Based Marketing Manager Jessica Pate moved the team from manual direct mail to a Sending Platform, choosing Sendoso for its Salesforce and Outreach integrations, intuitive UI, and ability to scale.

Using Sendoso’s platform, Siteimprove ran ABM and demand-generation campaigns—high-value gifts (a Super Bowl “Marketer’s Playbook” with a Wilson football), educational decoder leaflets, eGift cards, and Address Confirmation—tied to Salesforce/Outreach. The results accelerated meetings and revenue: one campaign delivered $15 in revenue per $1 spent (15X ROI), eGift emails saw a 65% open rate, decoder sends produced a 13% address-confirmation rate and a 7% meeting rate.

Siteimprove

Jessica Pate

Account Based Marketing Manager