Case Study: MX accelerates pipeline and re-engages stalled deals with Sendoso

MX accelerates $1.2M in pipeline with Sendoso

MX, a leading digital transformation platform for financial technology companies, faced challenges scaling its manual direct mail and gifting processes, which stalled pipeline momentum and prevented program growth. To address this, the company turned to Sendoso and its sending platform to automate and streamline these initiatives.

By implementing Sendoso, MX was able to automate its sending programs and utilize features like Sendoso Choice to create personalized campaigns. This solution accelerated $1.2 million in opportunities from pre-pipeline to qualified deals and brought $4 million in stagnant deals back to life from a campaign that cost only $2,000. Sendoso provided MX with a new channel to increase engagement and dramatically improve pipeline velocity.

MX