Case Study: LiveRamp achieves a 33% boost in meetings set with Sendoso

Liveramp Boosts Meetings Set by 33% With Sendoso

LiveRamp, the identity platform used by brands and their partners, faced the challenge of cutting through prospect noise and creating memorable interactions that would drive pipeline. To do this, LiveRamp partnered with Sendoso to deliver custom direct-mail packages and swag sends—using Sendoso’s ability to send directly from Salesforce—to grab attention and generate positive brand associations.

Sendoso implemented a targeted outbound strategy (including a “swagbomb” send to Director-level contacts intended to encourage team sharing) sent from Salesforce alongside calls and emails. The campaign accelerated internal buy-in and contracts, delivered 8–12% influence on new business pipeline, and produced a 33% meeting‑set rate from a cold-list prospecting effort—results LiveRamp attributes directly to Sendoso.

LiveRamp

Ben Coffee

Head of Marketing Operations