Case Study: Lingo Live achieves higher direct-mail response and 22% new-opportunity revenue with Sendoso

Lingo Live used Sendoso to track the effectiveness of their campaign over time and found that personalized notes increased responses dramatically

Lingo Live, an online coaching service that helps engineers and tech professionals improve English and communication skills, relied heavily on direct mail but struggled to execute personalized notes and mailers with a small marketing team. Their sales group had also experienced poor support and limited campaign measurement with a previous vendor, so Lingo Live turned to Sendoso for help organizing, delivering, and tracking their direct-mail efforts.

Sendoso ran Lingo Live’s broadest direct-mail campaign, enabling personalized handwritten notes and measurable sends that dramatically increased response rates. Using Sendoso’s services, Lingo Live saw clear impact: 8% opportunities created, 14% closed‑won opportunities, and 22% closed‑won revenue from new opportunities, producing their most successful direct‑mail campaign yet.

Lingo Live

Natalya Krimgold

Marketing