Case Study: Lacework reduces manual direct mail work by 80% with Sendoso

Lacework reduces manual direct mail work by 80% with Sendoso

Lacework, a cloud security company, faced a significant challenge in managing its direct mail campaigns, which were highly manual and time-consuming for the marketing team. Before implementing Sendoso, a Sr. Marketing Campaign Manager had to handle every aspect of the process, from design and printing to fulfillment, which took up a massive amount of her time and limited the scale of their efforts.

By using Sendoso's platform and its Sendoso Choice feature, Lacework automated and streamlined its gifting and direct mail processes. This solution integrated with Amazon and Salesforce, allowing sales reps to send gifts immediately and in bulk. The results were substantial: Lacework achieved an 80% reduction in time spent on campaigns, scaled their sends by 4X, and found that 21% of their closed-won deals included a touchpoint from Sendoso.

Lacework