Case Study: Venafi Achieves $2M in Influenced Pipeline with Sendoso

How Venafi contributed more to its pipeline in four months with Sendoso than the incumbent solution generated in a year

Venafi, a machine identity management company serving technical buyers in InfoSec, DevSecOps, and IT leadership, needed a better way for SDRs to re-engage leads that had gone cold for months. Its previous sending platform lacked transparency, personalization, and responsive support, making it difficult to prove ROI or consistently generate meetings.

With Sendoso, Venafi launched a personalized “wake the dead” campaign using customized gifts tailored to each lead’s interests, supported by Sendoso’s integrations, security features, and faster fulfillment. The approach helped SDRs revive conversations and book meetings, driving more than $2 million in influenced pipeline in just four months—surpassing the $1.5 million generated in 12 months with the prior solution.

Venafi

James Barton

Head of Global Sales Development