Case Study: Terminus achieves $5.5M in influenced pipeline and $659K in revenue with Sendoso

How Terminus used custom cookbooks, hot chocolate, and Uber Eats gift cards to acquire customers

Terminus, a leading ABM platform, needed to level up onboarding and nurture top-of-funnel awareness entirely remotely during COVID-19 and scale outreach after acquiring Sigstr and RambleChat. To stand out and maintain engagement without in-person events, Terminus partnered with Sendoso to turn content and campaigns into tangible, memorable experiences.

Sendoso helped Terminus send printed ABM Cookbooks (with oven mitts and kitchen tools), hot chocolate kits, ABM books for follow-ups, and Uber Eats eGift lunches tied to virtual workshops, enabling personalized outreach and cross-sell education. Those Sendoso-facilitated campaigns influenced $5.5M in pipeline and $659K in revenue, improved meeting connect rates, and kept prospects and customers engaged in a remote-first world.

Terminus

Stephanie Kelly

Senior Director of Marketing