Case Study: Signpost achieves scalable direct mail outreach and higher conversion rates with Sendoso

How Signpost’s sales and marketing teams use Sendoso while tracking their campaign success by leveraging the Salesforce integration

Signpost, a smart CRM serving local businesses with 100+ sales representatives across the United States, faced the challenge of running scalable direct mail and eGift campaigns integrated with Marketo across a geographically dispersed sales team. In‑house direct mail wasn’t feasible, so Signpost partnered with Sendoso to provide integrated direct mail and eGift sending capabilities.

Sendoso enabled Signpost to scale high volumes of mailers and give sales reps autonomy while keeping spend visible and on budget; SMB teams send $5 gift cards to prospects who schedule demos and Enterprise teams use Sendoso’s Amazon integration for personalized gifts. Signpost tracks campaign performance via the Sendoso–Salesforce integration, and reports improved funnel conversion rates and incremental revenue after implementing Sendoso.

Signpost

Andrea Kayal

Chief Marketing Officer