Case Study: ringDNA boosts sales pipeline with Sendoso

How ringDNA grew revenue across multiple teams by creating a new marketing strategy. See how automated direct mail is changing B2B outreach

ringDNA, an AI sales enablement platform, needed a way to support a sales team that had tripled in size while still hitting aggressive new revenue goals. To help scale outreach and make prospecting more effective, the team turned to Sendoso and its automated sending platform for personalized direct mail and gifting.

With Sendoso, ringDNA built SDR and AE playbooks around strategic touchpoints like discovery calls, LinkedIn connections, and stakeholder follow-ups, using eGift options, personalized gifts, and Amazon-integrated sends to keep deals moving. The result was stronger engagement across key accounts: Sendoso became ringDNA’s #1 influencer for sales-related pipeline and helped drive the majority of sales-generated opportunities.

ringDNA

Scott Logan

Head of Demand Generation