Case Study: Invoca achieves 7x holiday campaign ROI with Sendoso

How Invoca Hit a 50% Redemption-to-Meeting Rate During B2B's Slowest Season

Invoca, an AI-powered revenue execution platform, faced a predictable annual challenge: a significant slowdown in meetings and pipeline growth during the November and December holiday season. Their digitally-saturated marketing audience was particularly difficult to engage. To combat this, they turned to the vendor Sendoso to implement a direct mail campaign.

Using Sendoso, Invoca launched a holiday campaign centered around sending aspirational gifts like Solo Stoves. The solution paired a no-pitch gift offer from marketing with an immediate follow-up phone call from sales the moment a prospect redeemed. This strategy delivered a 7x ROI and a 50% redemption-to-meeting rate. Sendoso helped achieve a 23% year-over-year increase in influenced opportunities, making the campaign Invoca's top performer for three years running.

Invoca