Case Study: CRMNEXT doubles demo-to-opportunity conversion with Sendoso

How CRMNEXT partnered with Sendoso to significantly shorten their sales cycle

CRMNEXT, a provider of a CRM platform for financial institutions, faced the challenge of standing out from competitors and reaching customers within the highly regulated financial services industry. To dispel the notion that banking is boring and build long-lasting relationships, they partnered with the sending platform vendor Sendoso.

Using Sendoso, CRMNEXT implemented powerful, personalized sending campaigns throughout the marketing and sales funnel. This creative approach doubled their demo to opportunity creation rate from 40% to 80% and drastically reduced the time to book a demo from months to just hours. Sendoso's solution also had a significant impact on pipeline engagement and revenue, influencing 92% of the pipeline and contributing to 80% of the revenue in one quarter.

CRMNEXT

James Gilbert

Chief Marketing Officer