Case Study: SmartRecruiters Cuts Sales Cycle by 50% with Sendoso

Corporate gifts accelerate sales cycle by 50%

SmartRecruiters, a talent acquisition suite for modern workforce hiring, needed a new way to reach prospects and stand out in a crowded outreach environment. Demand Generation Manager Tiffany Hsia was looking for a sending platform to help the team drive more meetings and pipeline, since the sales team had been relying mainly on phone calls and emails.

With Sendoso, SmartRecruiters enabled sales and SDRs to send cupcakes and coffee eGift cards through the platform to create stronger connections and encourage engagement across accounts. Sendoso helped streamline follow-up timing and reporting, leading to 60–70% of direct mail sends turning into meetings, a 50% faster time to closed won, and $5.8M in influenced pipeline in just 8 months.

SmartRecruiters

Tiffany Hsia

Demand Generation and ABM