Case Study: Cornerstone achieves $4,000 in influenced pipeline for every $1 spent with Sendoso

Cornerstone realized $4k in influenced pipeline for every dollar spent

Cornerstone, a provider of cloud-based people development solutions, faced limitations with its legacy direct-mail platform that restricted send options and lacked integrations with Salesforce and Outreach. Senior Marketing Strategist Sara Schonfeld needed a scalable solution that would enable tiered account sends and both highly personalized 1-to-1 outreach and automated 1-to-many campaigns, while allowing the team to automate and measure sends within their existing sales tools.

After implementing Sendoso, Cornerstone integrated the platform with Outreach so sales reps could send gifts directly from sequences, have Sendoso post tracking into the activity feed, and trigger automated follow-ups. The Sendoso-driven program delivered clear ROI: $4,000 in influenced pipeline for every $1 spent, a 30% lead-to-opportunity conversion rate, and $7M in influenced pipeline.

Cornerstone

Sara Schonfeld

Senior Marketing Strategist