Case Study: Arctic Wolf drives pipeline, partner engagement, and customer upsells with Sendoso

Arctic Wolf drives more than 20% of quarterly revenue in six weeks with Sendoso

Arctic Wolf, a market leader in security operations, faced the challenge of driving sales and maintaining engagement with prospects, customers, and partners in a newly virtual world. To address this, they turned to the vendor Sendoso and its platform for sending gifts and direct mail.

Sendoso provided a solution that integrated with Arctic Wolf's Salesforce and Marketo systems. This enabled them to automate partner rewards, boost virtual event attendance with pre-event eGifts, accelerate pipeline deals with physical gifts, and drive customer upsells. The results for Arctic Wolf were significant, including a 72% webinar attendance rate, millions in pipeline from 41 influenced opportunities, and 27 upsells that accounted for more than 20% of a quarter's revenue in just six weeks.

Arctic Wolf