Case Study: AlterG (medical device company) builds $1M+ pipeline and achieves 434% ROI with Sendoso

AlterG - Customer Case Study

AlterG, a medical device company that builds mobility enhancement products for physical therapy and athletic training, faced a time-consuming, manual direct-mail process—creating lists, packing items, labeling, shipping, and tracking—that kept their marketing team from scaling outreach. Senior Marketing Manager Amanda Glincher needed a solution that would both eliminate these labor-intensive tasks and integrate with the tools her team used daily, so they implemented Sendoso’s integrated sending and automation platform.

Sendoso enabled AlterG to run a targeted Salesforce campaign that sent 141 prospects a custom AlterG tumbler, postcard, and a redeemable faux Amazon gift card, with automated follow-up built into their marketing automation so connected prospects were removed from cadences and opportunities were created in Salesforce. Using Sendoso across marketing and sales, AlterG generated 34 opportunities in three months, built over $1M in pipeline, achieved a 434% ROI on pipeline value, and saved the marketing team tens of hours per month.

AlterG

Amanda Glincher

Senior Marketing Manager