Case Study: Alleyoop achieves 20% more meetings with Sendoso

Alleyoop Generated 20% More Meetings With Sendoso

Alleyoop, a strategic outbound sales and marketing agency, needed creative, cost-effective ways for its SDRs to stand out and drive fast revenue for clients. To test direct mail and personalized outreach early in the sales cycle, Alleyoop partnered with Sendoso, using Sendoso to send eGifts, physical mailers, and personalized packages across marketing, sales, and sales development.

Using Sendoso, Alleyoop sent coffee eGift cards 24 hours before demos (driving a 20% increase in phone connect rates and a 20% increase in meeting completion rates), ran swag-to-meeting flows that produced a 50% connect rate and 18% completion rate, and executed a client campaign that achieved a 45% reply rate and 25% conversion. Alleyoop says Sendoso’s mix of online and physical touches scaled engagement and proved direct mail as a measurable revenue channel.

Alleyoop

Emily Zajac

Digital Marketing Leader