Case Study: OneLogin achieves full-funnel customer-journey acceleration and up to 22X ROI with Sendoso

Accelerating Each Stage of the Customer Journey with Sendoso

OneLogin, a San Francisco–based identity platform, needed a way to add personalized touchpoints across marketing, sales, and customer success to move prospects from lead gen to closed-won. In 2019 OneLogin implemented Sendoso to power a cohesive direct-mail and eGift program—using physical gifts, eGifts, Address Confirmation and integrations with Salesforce and Outreach—to enable surprise-and-delight outreach and more personalized campaigns.

Sendoso helped OneLogin build a full‑funnel sending strategy: marketing used themed gifts and event kits to drive engagement (an 82% Address Confirmation rate and 87 attendees at one virtual happy hour), sales and SDRs used physical and digital gifts to accelerate opportunities, and customer teams sent welcome and milestone packages to boost renewals. The results include a 22X ROI on a closed-lost re‑engagement campaign and a 21X ROI on an opportunity acceleration campaign, with Sendoso proving measurable impact across pipeline, engagement, and retention.

OneLogin

Larisa Sandu

Customer Marketing Manager