Case Study: Snapdocs achieves 84% response rate and $5.5M influenced pipeline with Sendoso's Address Confirmation

84% of Operations Executives Responded to an Address Confirmation Send

Snapdocs, a fintech trusted by over 4,500 mortgage lenders and title companies, needed a way to create memorable, personalized ABM touchpoints and engage decision-makers while teams worked remotely. To augment its Salesforce/Marketo/SalesLoft stack, Snapdocs used Sendoso — specifically the Address Confirmation feature — to ensure physical assets like their new book, The Definitive Guide to Digital Closings, reached the right contacts during the pandemic.

Using Sendoso’s Address Confirmation, Snapdocs verified recipient addresses and sent branded books to chief operating officers at high-value accounts, driving tangible engagement in a virtual world. The campaign achieved an 84% response rate, created seven new sales opportunities and moved seven accounts into lower-funnel stages, influenced $5.5M in pipeline from a campaign that cost just over $4,000, and delivered roughly 4X ROI — demonstrating Sendoso’s impact on their ABM and SDR programs.

Snapdocs

Mike Philippi

Head of Marketing