Case Study: Uberflip achieves 3000% ROI on pipeline and 450% return on closed revenue with Sendoso

450% Return on Closed Revenue

Uberflip, a B2B content experience platform that uses account-based marketing (ABM) to attract and convert target accounts, faced a challenge when its direct mail efforts were run by marketing and felt disconnected from sales—resulting in disjointed, inefficient follow-up. To close the gap, Uberflip added Sendoso (direct mail) into its workflow and integrated it with SalesLoft so sales reps could more easily act on mailings.

By implementing Sendoso alongside SalesLoft, Uberflip unified marketing and sales messaging and ran a multi-channel ABM campaign at scale for 500 accounts. The Sendoso-enabled program generated 60 meetings and 40 net new opportunities, delivered more than 3000% ROI on pipeline value and a 450% return on closed revenue, cut direct-mail execution time in half, and earned Uberflip an ABMie award.

Uberflip

Heidi Vandermeer

Account Based Marketing Manager