Case Study: League achieves 10% more cold-outbound meetings and 42% higher webinar attendance with Sendoso

25% of league's closed-won deals include a Sendoso touch

League, a North American enterprise health OS, faced long, complex sales cycles and difficulty engaging HR and C-suite decision-makers. To cut through the noise and start conversations, League partnered with Sendoso, using personalized direct mail and Sendoso Direct eGifts (deployed via SalesLoft for BDRs and Salesforce for AEs) to deliver branded items like yoga mats, succulents, and Uber Eats gifts that align with their health-focused brand.

Sendoso’s solution—scalable, trackable personalized touches integrated into outbound and webinar workflows—helped League boost pipeline and engagement: a 10% increase in cold-outbound meetings booked, a 42% lift in webinar attendance, and Sendoso touches included in 25% of League’s closed-won deals. Sendoso enabled higher response rates, stronger follow-ups, and measurable improvements in meetings and conversion.

League

Rebecca Orellana

Marketing Director