Case Study: Publicly Traded Enterprise Software Company Achieves $100M Pipeline and $30M in Recognized Revenue with Sendoso

$100M in pipeline and recognized $30M in revenue from one Sendoso holiday campaign

Publicly Traded Enterprise Software Company, an enterprise software firm with over 1,000 employees, needed a better way to reach and engage prospects to drive revenue in Q4 and beyond. They partnered with Sendoso, leveraging Sendoso’s direct mail, gifting, branded swag and holiday campaign services along with Marketo and Salesforce integrations to support their ABM efforts.

Sendoso worked with the company to source items and build 345 holiday bundles (holiday card, treats, TEI infographic and summary, and handwritten notes), enabled a Marketo-triggered eGift workflow for booked meetings, and used Sendoso’s Salesforce integration for real-time delivery notifications and personalized follow-ups. The Sendoso holiday campaign generated $100M in pipeline and $30M in recognized revenue, with results sustained across two quarters.