Case Study: Yad2 enhances buyer and seller experiences with Sendbird Chat

Yad2 enhances buyer and seller experiences across Israel with Sendbird

Yad2, one of Israel’s most popular online marketplaces, wanted to improve communication between buyers and sellers beyond phone calls. The company also needed a safer, more private way for users to connect without sharing personal contact information. To solve this, Yad2 looked for a third-party chat solution and chose Sendbird Chat.

With Sendbird, Yad2 launched in-app chat across its marketplace, adding features like file and picture sharing, reactions, language support, and web-native chat support. The result was a faster, more organized, and more secure messaging experience that improved user convenience, trust, and retention, while helping Yad2 focus on its core marketplace business instead of building chat in-house.

Yad2

Shlomi Otmazgin

Chief Technology Officer