Case Study: TMON boosts live-commerce conversion and sales with Sendbird Chat API

TMON (Ticket Monster) - Customer Case Study

TMON (Ticket Monster), one of Korea’s largest e-commerce companies and often described as “Korea’s [Groupon + Amazon] in one,” wanted to strengthen its live-commerce experience and drive more real-time engagement with shoppers. To support this challenge, TMON used Sendbird’s chat API as part of its TV-ON live-commerce service.

With Sendbird’s chat API, TMON created a more interactive live-shopping experience that helped shoppers communicate in real time during broadcasts. The result was an almost unbelievable 21% conversion rate and 130x sales revenue compared with other e-commerce channels, showing the significant impact of Sendbird on TMON’s live-commerce performance.

TMON (Ticket Monster)