Case Study: Nexon boosts audience engagement by 50% with Sendbird chat API

Nexon - Customer Case Study

Nexon, a major gaming publisher, engaged SendBird to address the challenge of increasing audience engagement and live interaction within its growing eSports viewership. The company sought a way to incentivize viewers to stay longer and pay closer attention to its live gaming broadcasts.

Sendbird implemented its chat API to power the live public chat feature for Nexon's eSports matches. The creative solution involved releasing limited tokens through the chat interface that viewers could collect and later exchange for in-game currency. In one session with tens of thousands of users, Sendbird's technology helped Nexon achieve a 50% increase in audience engagement.

Nexon