Case Study: Miso improves customer experience and reduces messaging costs with Sendbird

Miso boosts home service reliability and customer satisfaction with a streamlined omnichannel messaging experience

Miso, an on-demand home services marketplace in Korea, needed a better way to communicate with customers and service providers across multiple channels. The team struggled to manage transactional, operational, and marketing messages through push notifications, in-app messages, SMS, and Kakao Alert, while ensuring critical updates like schedule changes and confirmations were delivered reliably.

Sendbird helped Miso implement Business Messaging and Chat to create a unified omnichannel notification system with in-app notifications, push, SMS, and fallback sequencing for missed messages. The solution improved customer experience and partner engagement, increased open rates, and simplified operations, with Miso reporting an estimated 43% cost savings and more than 70% user adoption.

Miso

Heuicheon Yang

Head of Product