Case Study: Leading Fintech Company achieves 10% payment growth with Sendbird

Leading fintech company achieves 10% payment growth with in-app notifications

Leading Fintech Company, one of India’s pioneers in digital payments, needed a better way to send transactional and promotional messages that users could easily find and revisit. With Sendbird’s Chat and Notifications products, the team aimed to improve context and history around payments, reduce reliance on SMS, WhatsApp, email, and push, and make important updates more accessible inside the app.

Using Sendbird, Leading Fintech Company created persistent in-app notifications for successful and failed payments, low-balance alerts, feature announcements, and other brand-to-user communications. The result was a 10% increase in payment growth, with daily transactions rising from about 7 million to more than 10 million, and over 35% of users now using in-app chat directly to make payments.