Case Study: Double Good saves 2+ months on its product roadmap with Sendbird Chat

Double Good saves 2+ months on product roadmap with Sendbird

Double Good, a U.S.-based fundraising marketplace, needed a better way for teams to communicate inside its app. Its customers relied on messy SMS threads, third-party group chats, and email, which made coordination difficult for larger fundraising events. As Double Good expanded its virtual “pop-up shop” model, it wanted a seamless in-app chat experience that would support its mission without distracting from the core product roadmap, so it chose Sendbird Chat.

Sendbird provided the chat API and customizable messaging experience Double Good needed, with no enforced UI structure and support for large group channels. The implementation was completed in just two weeks, helping Double Good save at least two months on its initial rollout and avoid the overhead of building and maintaining chat in-house. The new chat feature improved engagement and retention by helping users build community quickly, and Double Good has since raised more than $90 million for schools and small organizations.

Double Good

Anton German

Chief Technology Officer