Case Study: Zalando achieves personalized, flexible email campaigns with Selligent Marketing Cloud

Zalando - Customer Case Study

Zalando is Europe’s leading online fashion retailer, servicing 15 markets with over 200 million visits per month and 20 million active customers. To deliver highly personalized email communications, Zalando’s Direct Marketing teams needed comprehensive, segmented customer data, but in-house processes were complex and fragmented across regional and central stakeholders, slowing campaign execution.

Selligent implemented a flexible data architecture using “extension tables” and 20 additional selectable customer segments, letting Direct Marketing managers draft emails and pick data independently with automated daily/weekly/monthly updates. The result: faster, more relevant campaigns—targeted offers (e.g., sports fans), app-download links shown only to non-app users—and improved long-term customer engagement.

Zalando