Case Study: Wolters Kluwer (Kluwer Training) achieves higher upsell and cross-sell with Selligent Marketing Cloud

Wolters Kluwer - Customer Case Study

Kluwer Training, Belgium’s largest provider of professional training for legal and regulatory topics, runs about 1,500 sessions a year for 25,000 professionals across 5,000 organizations. Facing the need to integrate multiple contact points (open courses vs. in‑company programs), better segment audiences and scale follow‑up across channels, the company needed a marketing solution to boost up‑sell and cross‑sell opportunities while reducing manual effort.

By adopting Selligent Marketing Cloud, Kluwer Training synchronized CRM data for fine‑grained segmentation and automated campaigns — from targeted calendars sent to 150,000 contacts to post‑course satisfaction surveys and behavior‑driven follow‑ups. The platform enabled self‑service profile management, more frequent personalized communications, measurable resource savings and direct financial benefits, and has already increased up‑sell/cross‑sell results while paving the way for pressure marketing and social/inbound channel integration.

Wolters Kluwer

Carla Godts

Marketing Manager