Case Study: Weka Media Publishing achieves unified customer insights, optimized data control and a 30% win-back with Selligent Marketing Cloud

Weka Media Publishing - Customer Case Study

Weka Media Publishing, Germany’s largest technical publisher (titles include Connect Android, PC Magazine, Color Photo and DMAX), sought to reconnect its brands with readers and drive more subscription sales by better understanding customer behavior. The company’s goals were to build a single customer repository, monitor engagement, reach a larger audience and create a true multichannel bridge between its print expertise and the digital world.

Partnering with BurdaDirect and implementing Selligent, Weka centralized and optimized its customer data, gained actionable insight into buying behavior, and successfully linked print and digital channels. The project improved customer understanding and data control, produced a projected 30% win-back rate, and set the stage for further initiatives including surveys, social networking, a mobile app, new newsletters and promotional campaigns.

Weka Media Publishing