Case Study: Online supermarket Ulabox increases conversions and revenue with Selligent Marketing Cloud

Ulabox increases conversions and revenue with a data-driven approach to personalization and automation

Ulabox is Spain’s first 100% online supermarket, offering over 13,000 products with a fully digital, nationwide operation. Facing a database of roughly 200,000 users, the company needed to better understand individual customers and personalize communications across channels to match each person with the products they were most likely to buy.

Working with Selligent’s omnichannel marketing platform, Ulabox deployed micro-segmentation, lifecycle journeys, satisfaction surveys, automated reactivation and transactional/voucher campaigns to personalize offers and timing. The data-driven approach drove strong results: 80% of customers made repeat purchases, +70% open rates for micro-segmented targets, 5% direct conversion from newsletters, 20% conversion on repurchase actions, and significant revenue uplifts (+54% from transactional recall messages, +27% from new-user vouchers, +75% from repurchase incentives); satisfaction surveys achieved ~80% open and ~72% response rates.

Ulabox

Jaume Gomà

CEO and Co-Founder