Case Study: Thomas Cook Belgium achieves substantial email-driven sales growth and advanced personalization with Selligent Marketing Cloud

Thomas Cook Belgium Takes Off with Personalization and Sales Growth

Thomas Cook Belgium, which serves more than 1.8 million Belgian travellers a year and maintains a database of over one million contacts, faced the challenge of delivering truly personalized, cross‑channel communications to boost conversions and recover abandoned bookings. Customers interact across web, email, mobile and social channels, so the company needed a way to turn behavioral data into timely, relevant contact moments.

By implementing Selligent and integrating it with CRM and e‑commerce data, Thomas Cook automated personalized emails, retargeted abandoned booking processes and coordinated web, mobile and social touchpoints. Within months mailshots grew from about 4 per week to roughly 40, they run 30+ personalized campaigns weekly, and the company reported a substantial increase in sales year‑over‑year from email alone.

Thomas Cook

Hans Smellinckx

Thomas Cook