Case Study: Extra Space Storage achieves 23% increase in mobile rentals with Selligent Marketing Cloud

The US self storage giant, Extra Space Storage, boosted rentals via mobile by 23% using a mobile-first approach enabled by Selligent

Extra Space Storage, a U.S. self-storage leader operating over 1,100 properties and 775,000 units, needed stronger email and mobile marketing as its subscriber base and customer data ballooned — and with a single person managing email, the company needed an ESP that could provide support, handle big data, and enable highly contextual, lifecycle communications.

Partnering with Selligent, Extra Space implemented Message Studio, the Lifecycle Marketing Module, mobile-responsive email templates and SMS, and automated data-driven segmentation. The result: a 50% increase in email-attributed conversion rate, a 23% lift in rentals via mobile, and growth to 1.3 million personalized email sends per month.

Extra Space Storage

Jennifer Stamper

Email Marketing Manager