Case Study: The Motley Fool UK achieves 99% email deliverability and centralized marketing control with Selligent Marketing Cloud

The Motley Fool - Customer Case Study

The Motley Fool UK is a London‑based financial publishing site with about 1.5 million subscribers and over 600,000 monthly unique visitors. Email is core to the business—driving more than 30% of UK revenue and sending roughly 33 million messages a month—but the company struggled with two disparate in‑house systems that made it hard to monitor deliverability, clean lists, and maintain local control and security as volume grew.

The company implemented Selligent’s in‑house email platform to centralise US and UK operations, integrate with its SQL and marketing systems, and give full real‑time visibility and control. Deliverability rose from ~85% to ~99% after removing invalid addresses; the solution increased retention and conversion, supported list growth without proportional cost increases, reduced IT overhead, and preserved UK editorial autonomy and data security.

The Motley Fool

Ian Major

Operations Director