Case Study: StepStone achieves better customer experience and higher revenue with Selligent Marketing Cloud

StepStone - Customer Case Study

StepStone, one of Europe’s leading career websites, wanted to improve candidate relationship management by moving from broad outreach to a more personalized one-to-one marketing approach. To better guide job seekers during their roughly 100-day job search, StepStone turned to Selligent Marketing Cloud for a single tool that could manage complex candidate data, segmentation, and email delivery.

Using Selligent Marketing Cloud, StepStone built highly detailed audience segments, controlled message frequency to avoid overcommunication, and improved inbox delivery. The result was stronger mailing performance and better user experience, with StepStone sending only half as many emails while achieving better results and increased revenue.

StepStone