Case Study: Smartphoto achieves a single customer view and increased conversions with Selligent Marketing Cloud

Smartphoto Achieves a Single Customer View with Selligent

smartphoto, a Belgium‑based e‑commerce subsidiary of Spector Photo Group operating in 13 countries, offers a wide range of customizable photo products and wanted to move beyond mass communications to more relevant, personalized customer interactions. The company’s challenge was to gain a single customer view—combining historical, click and website behavior—while supporting locally run marketing teams and avoiding marketing fatigue across markets.

By adopting Selligent as a centralized CRM and email platform, smartphoto combined behavioral and touch‑point data into a unified dashboard, used segmentation, automated scenarios and clash management, and enabled local teams to run tailored campaigns. The result was more relevant, timely communications (including transactional and satisfaction emails), improved customer experience and conversion, better reactivation/acquisition efforts, and streamlined best practices across its 13 markets.

Smartphoto

Kristel De Blezer

eCom Manager