Case Study: Photocité by CEWE achieves a 20% increase in customer engagement with Selligent Marketing Cloud

Photobooks - Customer Case Study

Photocité by CEWE is a French online photo-services brand within CEWE Color (50+ years, 3,000 employees) operating in a highly competitive, price-driven market where customer loyalty has declined. To rebuild loyalty and stand out, Photocité needed creative, real-time personalization—campaigns using countdown clocks to drive urgency and interactive games, awards and animations to strengthen the brand–customer relationship.

Working with Selligent and agency Netbooster, Photocité deployed automated, data-driven campaigns that combined real-time personalization, targeting and automation to deliver urgency and engagement. The comprehensive CRM program produced more than a 20% increase in customer engagement and drove higher repeat purchases and conversions.

Photocité