Case Study: Vakantie Veilingen achieves 118% increase in customer engagement with Selligent Marketing Cloud

Online auction leader Vakantie Veilingen realized a 118% increase in customer engagement with an inventive CRM initiative, powered by Selligent

Vakantie Veilingen, a leading Dutch and Belgian online auction site with about 7 million visits per month, faced declining campaign performance and set out to become more customer-centric. The company identified the need to integrate data and channels, improve personalization and automation, reduce data latency, and relaunch its newsletter as part of a clear CRM strategy.

Implementing a “CRM 3.0” program on Selligent’s Engagement Sphere—including a new data model, automated journey maps, business rules for personalization, mobile/SMS and social integration, and an automated NPS flow—enabled far more personalized, automated outreach (up to 4,000 unique newsletter versions per journey). Results included a reported 118% increase in customer engagement, email click-throughs up 124%, email opens from 27.4% to 32.3%, app opens from 8.6% to 10.3%, doubled bidding rates, and a 50% reduction in marketing workload.

Vakantie Veilingen

Harry Bruijnis

CRM Manager