Case Study: Neckermann achieves dramatic website traffic growth and higher summer bookings with Selligent Marketing Cloud

Neckermann - Customer Case Study

Neckermann, Belgium’s largest tour operator, faced a more competitive market as self-organized, low-cost online providers grew. To stay relevant and boost bookings for the summer season, Neckermann launched an omnichannel Fall campaign aimed at increasing brand awareness and engagement, promoting its new summer brochure, and enriching customer and prospect profiles for upcoming sales communications.

Using Selligent Marketing Cloud, Neckermann merged behavioral, web, and email data into a single CRM-driven 360° customer view and ran personalized omnichannel campaigns that drove customers from offline shops to the website. The targeted, timely messaging significantly increased website traffic, boosted summer vacation sales, and strengthened the brand’s image.

Neckermann