Case Study: Mediahuis achieves personalized site experiences and higher subscription conversions with Selligent Marketing Cloud

Mediahuis delivers a personalized site experience uniquely created for your visitor before they even arrive

Mediahuis, a Belgian publishing group with more than 16 national and regional news, classifieds and lifestyle brands, needed a better way to know and engage readers across its portfolio. Faced with large volumes of anonymous web traffic, the company wanted to identify visitors, personalize site experiences, increase engagement and loyalty, and drive more subscription conversions.

Using Selligent’s Target platform, Mediahuis combined behavioral tracking with CRM data to create unified visitor profiles, deploy interception pop-ups and dynamic acquisition forms, and serve real-time personalized content and offers. The result was a significantly larger, unified and enriched customer database, higher visitor identification and more relevant cross-property experiences that increased engagement, loyalty and conversion opportunities.

Mediahuis

Liesbeth Nizet

Digital Marketing Manager