Case Study: Marktplaats Aanbieding (Marktplaats) achieves 16% database growth and 20X ROI with Selligent Marketing Cloud

Marktplaats - Customer Case Study

Marktplaats Aanbieding, the deal-of-the-day sister site of Dutch classifieds platform Marktplaats (an eBay subsidiary), needed to grow its customer database quickly—email already drove 80% of sales. With multistep signup dialogs and individually tagged leads in place, the retail site set a clear goal: tap Marktplaats’ data to increase its database by 10% in one month.

Using Selligent to analyze customer data, target new segments and run A/B tests, the team optimized offers (a €5 gift combined with a “wait and see” email) and saw conversions jump about 900%. The campaign overwhelmed servers within an hour from the traffic surge, ultimately growing the database 16% (well beyond the target), delivering a 20× ROI, driving purchases from 7.5% of recipients in the first two months and repeat buys from 15% of those buyers.

Marktplaats