Case Study: Massaboutique achieves 105% increase in orders with Selligent Marketing Cloud

Luxury retailer Massaboutique realized a 105% revenue increase with a segmented, omnichannel Black Friday campaign, powered by Selligent

Massaboutique, an Italian luxury retailer selling more than 11,000 items online and in stores across six languages, sought to rapidly enhance customer profiles and boost holiday sales. To do this, the company launched a six-day omnichannel Black Friday initiative to capture richer behavioral and preference data that would both drive immediate revenue and improve personalization for December.

Using Selligent Engagement Sphere, Massaboutique built static and dynamic segments (outlet vs. luxury, gender, geography and behavior-triggered), mapped automated cross-channel journeys, captured campaign behaviors, and used follow-up emails, SMS for non-openers, targeted landing pages and tracked Facebook campaigns. The effort produced a 105% year-over-year increase in orders, a 10% rise in known size/brand/children’s-size data, four new target segments, a 700%+ increase in qualified leads, and the data to power more targeted December communications.

Massaboutique

Roberto Massa

CEO & Co-founder