Case Study: Kinepolis Group achieves higher click-to-open and click-through rates with Selligent Marketing Cloud

Kinepolis - Customer Case Study

Kinepolis, a Belgian cinema chain with 344 screens and over 20 million customers, wanted its email marketing to better convey “movie magic” while keeping production simple. Marketers — not developers — needed the ability to change look, links and layout without technical skills, and templates had to support conditional versioning and variable content (different numbers of movies, topics, contests) for targeted audiences.

Using Selligent Marketing Cloud’s dynamic content, A/B testing and flexible templates, Kinepolis made rich customer profiles actionable for non‑technical marketers and implemented full conversion tracking (analytics, revenue per email, purchases attributed, relevance scores). The result was higher click‑to‑open and click‑through rates, a simple interface for sending compelling campaigns in a few clicks, and plans to expand the program to more brands and countries.

Kinepolis Group