Case Study: Joss & Main achieves reliable 10-minute delivery of millions of personalized sale alerts with Selligent Marketing Cloud

Joss & Main - Customer Case Study

Joss & Main, a private flash‑sale site launched by Wayfair in January 2011, offers members limited‑time home‑goods sales and needed to reliably notify millions of customers at the same moment each day so inventory‑limited events remained fair. The core challenge was delivering all daily sales‑event emails within a strict 10‑minute window to prevent delays that could hurt customer satisfaction and retention.

Wayfair selected Selligent’s burst email delivery and enterprise email tools to meet those requirements. Selligent’s dedicated burst infrastructure and quick integration enabled delivery of millions of personalized messages in under 10 minutes, while real‑time reporting, automated bounce/unsubscribe processing, and sender‑reputation tools maximized deliverability. The result was consistent simultaneous delivery, stronger urgency driving the majority of daily event traffic, scalable operations, and lower total cost of ownership with increased membership.

Joss & Main

Ed Macri

VP of Marketing and Business Intelligence