Case Study: Hospimedia (French healthcare media group) grows subscriptions and engagement with Selligent Marketing Cloud

Hospimedia takes care of its objectives with Selligent

Hospimedia is a French healthcare media group that operates the subscription news site hospimedia.fr and two recruitment platforms, Staffsanté and Staffsocial. Facing the need to grow organizational subscriptions, increase individual engagement within subscriber accounts, and boost recruitment conversions, the company sought a way to personalize communications, automate lead nurturing, and track user behavior to drive higher usage and virality across its services.

By implementing Selligent Marketing Cloud, Hospimedia deployed automated interaction scenarios, advanced personalization of newsletters, and behavior-driven tracking to qualify leads and support applicant lifecycles. The platform improved lead nurturing and member engagement, gave the sales team better-qualified prospects, and delivered measurable gains—most notably a considerable rise in CV submissions and a stronger understanding of subscriber and applicant journeys.

Hospimedia