Case Study: FootSmart achieves $750,000 in incremental revenue from transactional emails with Selligent Marketing Cloud

FootSmart - Customer Case Study

FootSmart, the largest U.S. direct retailer of foot and lower-body healthcare products with over 3 million customers, needed to make its transactional and operational emails more relevant and revenue-generating without overwhelming customers. The company wanted better integration with analytics and reviews, improved cart-abandonment recovery, and scalable, real-time visibility into performance.

FootSmart implemented Selligent’s StrongView transactional email platform integrated with Coremetrics and Bazaarvoice to deliver dynamic, personalized product recommendations and triggered messages (order confirmations, shipping notices, cart abandonment, and review prompts). The program boosted engagement and revenue: transactional emails open 30% higher than campaigns, shipping-confirmation offers convert 1.5–2.5%, cart-abandonment revenue per email rose from $1.95 to $4.00, and the company expects about $750,000 in incremental revenue from transactional messages.

Footsmart

Shera Shrago

Senior Manager of Interactive Marketing