Case Study: Etat Pur achieves +5% revenue and +45% open rates with Selligent Marketing Cloud

Etat Pur - Customer Case Study

Etat Pur, a Paris-based skincare retailer, needed to replicate the high-touch service of a brick-and-mortar store online by engaging customers across their buying journey and driving repeat purchases. The brand faced the challenge of delivering relevant, timely recommendations and incentives while collecting continuous feedback to build loyalty and advocacy.

Working with FullsixData and Selligent, Etat Pur implemented an automated CRM that profiles customers across four dimensions (skin type, environment, lifestyle, preferences) via an on-site quiz, then serves dynamic, personalized product recommendations, targeted discounts, A/B-tested messaging, and cadence-controlled email segmentation. In the first month the program lifted revenue by 5% and increased open rates to 45% (from 20%), while improving conversion, repeat purchases, and customer advocacy.

Etat Pur

Maelle Ricard

Manager