Case Study: De Persgroep achieves higher conversions and personalized engagement with Selligent Marketing Cloud

De Persgroep: extending market leadership and customer gratification online with Selligent

De Persgroep, one of Belgium’s leading media groups (owners of Het Laatste Nieuws, VTM and HLN.be), operates a complex ecosystem of news sites, classifieds and e‑commerce and runs an extensive newsletter program. The company needed to coordinate fast, marketer-driven campaigns and competitions across properties while addressing declining open and click rates, marketing fatigue and the need for better segmentation and personalization.

By adopting Selligent, marketers can build and send daily and weekly newsletters without IT, automatically pull CMS content into emails, run A/B tests and integrate surveys, web forms and data to enrich profiles. The platform delivered smoother workflows, more relevant, targeted campaigns and improved conversions and online customer satisfaction—helping De Persgroep sustain market leadership and drive sales.

De Persgroep

Jarno Koopmans

Marketing Manager Online