Case Study: Chronodrive achieves personalized, automated multi-channel marketing and higher open rates with Selligent Marketing Cloud

Chronodrive saves its customers time with a multi-channel shopping solution

Chronodrive is a French grocery retailer offering online ordering with drive-through pickup at 50 locations, where fast, intuitive and personalized service is essential to its "serve in under five minutes" promise. The company needed to move beyond generic email blasts to a mobile-optimized, multi-channel dialogue that could scale with its database and support many customer transaction scenarios, but its existing email provider lacked the required personalization and automation capabilities.

Chronodrive implemented Selligent’s multi-channel platform to centralize data (configurable ETL and unique customer IDs), trigger personalized transactional messages, deploy responsive email designs, and run A/B tests. Within a month they shifted to automated, momentum-based scenarios, increased newsletter open rates by 3–5%, boosted ROI and response rates, and made the marketing team more self-sufficient and proactive.

Chronodrive

Robin Vermandel

Head of Customer Communication